Tuesday, April 7, 2009

Talk about marketing chutzpah!


Would you believe that some people are paying up to $60 for a jump rope - with no rope?

Fox News describes the product as follows:

What better way to get in shape than jumping rope, right? But for many jumping rope isn’t as easy as it seems. Enter the JumpSnap ropeless jump rope.




The patented computerized ropeless jump rope claims to give you all the benefits of jumping rope sans the rope making it ideal for any fitness level. Simply enter your height and weight and the computer will coach you through a workout.




It counts calories, exercise time and alerts you when you’ve reached your exercise time or number of jumps goal. JumpSnap sells for $59.95.






Oh, sure, it has an impressive list of details and bells and whistles: but the fact remains, it's a jump rope without a rope! Am I the only one who feels like the child in the story of 'The Emperor's New Clothes'? There's no bloody rope! How can they call it a 'jump rope' when rope is conspicuous by its absence? I've heard of selling something with no strings attached, but this is ridiculous!

On the other hand, maybe it's not so strange . . . after all, the US electorate just voted into office a President and Administration whose policies are very like the JumpSnap: all hype and no substance, for which we'll all have to pay dearly!

Peter

4 comments:

Anonymous said...

I wish I could say unbelievable, but this is simply another technological wonder to save a generation from getting off their duff and either doing or learning something.

Jim

Diamond Mair said...

Your "Oh, sure, it has....." paragraph reads like the Monty Python Dead Parrot routine ...................... ;-)

Semper Fi'
DM

Julie said...

i actually can see a point to this ... in my few attempts to "jump rope" recently i always get my feet tangled and spend more time untangling myself then doing anything useful. This way, i could carry on jumping but not suffer the tangles. However US$60 does seem pricey.

The question of WHY i'm attempting to jump rope will remain unanswered :)

Anonymous said...

However, it does sound like a wonderful way to utterly confuse your nosey neighbors!
"Herb, what's he doing?"
"He seems to be jumping rope, Edna."
"But I don't see any rope!"
"There has to be a rope, Edna." Gets up and borrows wife's binoculars. "Well I'll be jiggered . . ."
:)

LittleRed1