If you do, the odds are he'll take your dare! Chef Gino d'Acampo bet that if the British morning television program This Morning won an award, he'd cook in the nude. They did - so he did too! Hilarity ensued.
(CAUTION: This might not be safe for work, although there's no full-frontal nudity, I promise!)
I guess viewers now know Mr. d'Acampo by rather more than the cut of his cloth!