Saturday, January 11, 2014


This British advertisement for Schwartz Flavor Shots is all sorts of fun.  The introduction tells us:

What does flavour look like? How does it sound? These are the questions that inspired herb and spice experts, Schwartz, to create what they describe as a ‘Sonic flavourscape'.

Several tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, ginger, chilli and coriander were rigged to explode in perfect sync with a bespoke musical composition. Each explosion represents an individual piano note or chord, which when filmed at high speed, creates a surreal three dimensional sound scape.

Here's the video.  Watch it in full-screen mode for the best effect.

And here's how it was made.

I find that simply amazing, both visually and creatively. Congratulations to everyone involved in making it.



Old NFO said...

Definitely CREATIVE!!!

FrankC said...

Creative maybe, but what a waste of decent spices.

Mel said...

Frank, my bride says "not if they were out of date"