I'm not sure how effective this advertisement is. It's for the latest model of the Nissan Note (more commonly known as the Versa Note in the USA). To advertise the car's safety features, they put it in the middle of a supersize Zorb and rolled it down a hill.
Personally, I'd have offered a bonus to any volunteers among the advertising crew who were willing to go down the hill inside the car . . . it would have made the ad that much more interesting!