Sunday, December 28, 2014

That's a cool truck - literally!

Courtesy of reader Andrew M. we find this 2013 publicity/advertising video from Canadian Tire.  They took a 2005 Chevrolet Silverado 2500 truck, stripped off the body, stiffened the chassis, and built a new body out of 14,000 pounds of ice.

The project was intended to promote the company's Motomaster Eliminator battery, which for the test was chilled to -40° Centigrade (which is the same as -40° Fahrenheit, for those interested in mathematical oddities).  I'd say they succeeded.

Thanks for bringing this to my attention, Andrew.  Keep 'em coming!



Old NFO said...

Canucks... Gotta love em... :-)

LL said...

When in Canada, do as the Canadians do.