Monday, September 26, 2016

Ingenious advertising


It seems that Japanese rice farmers working beneath the flight path of F-15 fighters based at Komatsu decided to make the most of the noise.  They christened their hand-packed product 'Roaring Rice'.





Apparently the product proved very popular with military service personnel and their families, and sold out within 20 minutes.  Ingenious advertising indeed!

Peter

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4 comments:

  1. mostly cajunSeptember 27, 2016 at 7:07 AM

    You mean they didn't picket, shut down the highway, start looting?

    they just took their stupid lemon and made lemonade?

    Those Orientals are an inscrutable people.

    MC

    ReplyDelete
  2. David The GoodSeptember 27, 2016 at 9:51 AM

    This is brilliant. A bit of "Agree and Amplify."

    ReplyDelete
  3. genericviewsSeptember 27, 2016 at 9:51 AM

    Last I heard, Japan cannot produce enough rice for all its people. Thus every harvest is "sold out" every year even without any advertising. Even if they advertise it as, "soaked in exhaust and jet fuel".

    ReplyDelete
  4. UnknownSeptember 28, 2016 at 11:01 AM

    BUT THAT enhances the flavor and adds strength to it's nutrition.

    ReplyDelete

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