The algorithm is manipulating you

 

We've all read warnings and horror stories about how algorithms are analyzing our online behavior and trying to steer us to their products, their channels, their platforms.  Thing is, it's a very real danger, and it's getting worse.  EKO provides this perspective.  I highly recommend reading the whole of the excerpt below, and watching both video clips.

let’s start here with something seemingly innocent, the budweiser ad from the superbowl.

in the primary signalling sphere of “positioning and product” this represents a profound volte face from the recent bud light echo chamber brand self-immolation fiascos, a return to images of growth and aspiration and rippling pride.

it’s a great ad. if you have not encountered it, see for yourself. experience it.

ok. got that?

it’s practically cinema, right? a story of friendship and coming of age and of becoming.

it’s got it all.

it’s moving stuff.

but it also has something you probably did not see, a meta game beneath the game where the real magic trick is taking place at a deeper neurological level, a firmware level cheat code to which the human mind has very little access.

let’s explore:

now watch this video.  [The critical bit comes from about 1m. 40sec. onward;  skip ahead to that point if you wish.]

now watch the budweiser ad again. see how they took this exact fractionation strategy and amplified and optimized it took you up, down, up, down, rain, protect, strive, fail, leap, fly, power chords, free bird, aaaaaaaand beer ad.

they boiled this whole concatenation down to its most bare bones, essential elements and ran a whole suggestability enhancement procession in a one minute experience.

i would wager they knew that.

i will also bet you that it has sold absolute truckloads of beer.

but this is not the scary part.

we, as humans, are used to ads. we know what they are for and embed a certain skepticism. OK, so maybe we buy a few more brewskis, but whatever, this is hardly the stuff of civilizational threat.

but you have to start stepping back to see the rest of the picture.

social media has become a barrage of short form information, increasingly video driven and increasingly exposed to savagely intense evolutionary stressors. the currency of online is attention. it’s time. twitter speaks of "maximizing unregretted user-seconds." this is what that means. it means “how can i get you to watch more of this and to want to watch more of this?”

keep in mind that algorithms are psychopaths. they have no theory of your well being that factors into this sort of optimization. it’s just “keep the typewriter monkey happy and online.” and every outlet is locked in the same arms race so no one gets to opt out. those who do not play this way get left behind and the user seconds go somewhere else.

there’s a worrying parallel to what happened with US food companies. they did not set out to create travesties of sugar and salt and over-amped artificiality, but as they experimented with it, they saw that people bought more. the feedback loop of “people will eat more froot loops than fruit” was obvious on revenue lines and if you do that for too long, pretty soon customers basically cannot even taste wholesome food anymore. it’s not enough of a dopamine hit.

media is the same.

what started as an inevitable game to maximize user time and click through rates has becomes somehting altogether other, a monster in the depths that cannot be seen, only felt as its machinations twist minds and demolish perspective.

There's more at the link.

It's almost diabolically clever, isn't it?  The thing is, it works.  It works so well that every single major player in the news media, social media, advertising and the entertainment industry is using it against us every single day.  So are politicians, from both sides of the aisle and everywhere else in the public sector.  We aren't being respected as individuals.  We're sheep to be shorn, votes to be manipulated, suckers to be fed pablum in exchange for our dollars and unthinking loyalty.

Remember that.  We're all being manipulated daily.  It takes sustained effort and really hard work to break free from that cycle and recognize it for what it is.

Peter