Larry Lambert, writing at Virtual Mirage, explains why Big Pharma is so upset at the prospect of Robert F. Kennedy Jr. being appointed as the Secretary of Health & Human Services.
Why are there so many pharma ads on TV? A TV news president admitted to RFK Jr. that any host allowing him to speak negatively about Big Pharma on air would be FIRED because “this is where our advertisers are.”
Jaws dropped when former pharma insider @CalleyMeans told Tucker Carlson on his show, “The news ad spending from pharma is a public relations lobbying tactic, essentially to BUY OFF the news… The media plays referee because they’re funded by so on all levels.”
Only two countries allow pharmaceutical ads on TV: the United States and New Zealand. And those ads make a big chunk of money. RFK Jr. was told by a network executive that “during non-election years, during some months, up to 70% of his news division revenues are coming from pharma.”
When evidence about the dangers of smoking began to emerge in the 1950s and 1960s, news organizations hesitated to expose Big Tobacco because they depended on the industry for its ad revenue. The same conflict exists today with the pharmaceutical industry and TV news. This is why the mainstream media is in full-blown panic over RFK Jr.’s HHS appointment. They know that once he gets in, he is going to end pharma ads on TV, which will be a devastating blow to their wallets.
That makes sense when one thinks about how often we're bombarded with advertisements for the latest and greatest drugs and medical treatments. In my younger days I wasn't exposed to that, except for advertisements for over-the-counter nostrums to deal with coughs, colds and flu. It was a culture shock to arrive in the USA and find advertisements for rather more intimate medications to treat anything from ingrown toenails to terminal Stage 4 cancer in various organs.
So, if Mr. Kennedy can kill off pharmaceutical advertising, he can also kill off most of our annoying, overbearing, self-obsessed, incestuous television news and entertainment media? Sounds like a win all round to me!
Peter
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