I'm sure many readers have encountered this issue. What happens when you're ready to market or advertise a technical product, requiring a certain amount of understanding to appreciate it, but have to leave said advertising or marketing in the hands of non-technical people? The result can frequently be disastrous.
The firearms industry is no exception. I recall Heckler & Koch's infamous catalog cover blooper at the 2007 SHOT Show, which hilariously illustrated cartridges inserted backwards in a pistol's magazine!
The howls of laughter from firearms enthusiasts and hobbyists re-echoed around Internet forums and the blogosphere for months over that mistake.
Now Woolrich, makers of 'tactical' clothing aimed at the law enforcement and law-enforcement-wannabe market, have made a similar slip-up.
As friend R. B. describes the above advertisement in an e-mail:
The one in the foreground is a determined-looking operator with a dapper cop moustache and a menacing glare like someone just bought the last bear claw at the donut shop.
He also has his scope mounted BACKWARDS on his AR.
Now that's going to take some living down!