The Brazilian aircraft manufacturer Embraer is positioning its KC-390 airlifter as a modern competitor to Lockheed's venerable C-130 Hercules. It flew today for the first time. Here's a video clip of the occasion. I recommend watching it in full-screen mode.
I think the KC-390 has the potential to be a real challenger in the field of medium airlifters. If its cargo capacity and rough-field performance match that of the C-130 (as they were designed to do), and its price point works out as planned (roughly two-thirds to three-quarters that of a current-production C-130J model), it may achieve significant market penetration. Even more interesting is that Boeing has partnered with Embraer in an aircraft marketing deal. Boeing's C-17 program is winding down, and it'll be wanting to keep at least a toehold in the military transport market. The KC-390 would be eminently suitable for that purpose.
Congratulations to Embraer on achieving this milestone. I'll be watching the KC-390 program with great interest.