The folks at Black Rifle Coffee produce regular videos showing themselves and their products having a lot of fun. It's an amusing way to advertise, and lets the staff (mostly veterans, many with combat experience) let their hair down and entertain their customers. (Disclaimer: yes, my wife and I are members of their coffee club, and get a small delivery every month. However, that's not why I'm putting up these videos; they're just fun stuff, and I enjoy them on their own merits. I'm not getting any compensation for doing so.)
If you haven't already seen their videos, prepare to be entertained. Here are two of them, each followed by a "making of" story of how they went about it.
Looks like a lot of fun was had by all concerned.