There are conflicting views on the state of US consumers, and whether or not they're able to go on spending as they have. For example, the Wall Street Journal reports:
Consumers built up unprecedented savings buffers during the Covid-19 pandemic, thanks to government stimulus and fewer opportunities to spend ... Economists estimate that headed into the third quarter of this year, households still had about $1.2 trillion to $1.8 trillion in “excess savings”—the amount above what they would have saved had there been no pandemic.
That buffer, combined with a strong labor market and rising wages, has helped consumers continue spending in recent months, even with inflation and mortgage rates at multidecade highs. U.S. retail sales posted their strongest gain in eight months in October.
Nonetheless, there are also signs they are working their way through that buffer, and an end is in sight.
This can be seen in how much consumers are saving and borrowing monthly.
In 2019, before the pandemic hit, households saved 8.8% of their disposable income. That saving rate jumped to 16.8% in 2020, the highest annual saving rate on record, as government stimulus and unemployment benefits left many consumers flush with cash but with few opportunities to spend during lockdowns.
In 2021 the saving rate moderated to 11.8%, and it has fallen further during 2022. The rate has been below 4% for seven straight months and in September it stood at 3.1%, near its lowest level since the 2008 financial crisis.
This suggests that consumers are spending more and saving less of their monthly income than normal, because inflation forces them to spend more on higher-priced goods and services.
Consumers had also used their hefty savings to pay down credit-card debt. There are signs that has changed too. The Federal Reserve Bank of New York said credit-card balances increased 15% year-over-year in the third quarter, the largest increase in over two decades. The rate of delinquency, that is debt more than 30 days past due, rose across income groups.
These changes should steadily chip away at households’ mountain of savings.
. . .
“One of the things that’s assisted that thus far is relatively strong balance sheets among consumers assisted by stimulus payments,” Walmart’s finance chief, John David Rainey, told investors Tuesday. But because consumers are stressed by inflation, “that’s not going to last forever. So that’s why we take a rather cautious view on the consumer.”
With the labor market still strong, economists don’t expect consumers to dramatically rein in their outlays until they see unemployment rising and become concerned about losing their jobs. Economists surveyed by The Wall Street Journal last month expected employers will start cutting jobs in the second and third quarters of next year.
There's more at the link.
From a high-level perspective on US consumers, that's all very well. I daresay the wealthiest 1% of consumers - even, perhaps, the wealthiest 10% - have, indeed, increased their savings thanks to stimulus cash. However, I question very strongly whether the poorest 90% of US consumers (among whom are my wife and myself) have been able to do so.
Ocean carriers are said to be in “panic mode” as bookings from China to North Europe and the US west coast tank, causing FAK rates to plunge to new depths.
Despite aggressive blanking that has reduced weekly capacity on the tradelanes by more than a third, the lines have failed to slow the precipitous fall in short-term rates and, are arguably fuelling the fire by offering sub-economic spot rates via their digital platforms.
. . .
Meanwhile, on the transpacific, short-term rates from China to the US west coast are sinking to sub-economic levels, dragging down long-term rates as carriers are forced to offer customers temporary reductions on contract rates.
Indeed, Israeli carrier Zim told The Loadstar this week it had been obliged to agree pricing reductions with transpacific contracted customers to protect its business.
“The demand and volume was not there, so we had to deal with a new reality and engage with our customers,” said CFO Xavier Destriau.
According to the latest reading of Xeneta’s XSI spot index, its US west coast component was flat this week, at $1,941 per 40ft, having declined by 20% so far this month, while east coast rates were down 6% on the week, according to Drewry’s WCI, at $5,045 per 40ft.
Again, more at the link.
Something like 70% of US GDP is driven by consumer spending. Consumer goods are largely imported from the Far East. The companies that, until recently, were importing those goods at such a rate that freight charges were well into five figures per container, have stopped ordering them. That doesn't sound to me like they're confident that the US consumer has lots of spending money available, whether savings or credit. It sounds rather as if they're seeing the crash coming, and making sure they don't have warehouses full of goods they can't sell when it arrives.
Locally in north Texas, I'm seeing several signs that consumers are "tapped out", no longer able to spend as much as they used to. Several friends and acquaintances work in the restaurant and food delivery sector. Universally, they're complaining that tips have all but dried up, and when they're given, the amounts are considerably less than they're used to getting. One recently told her boss that unless the restaurant was prepared to pay extra to staff to compensate for the lack of tips, she would be leaving and looking for some other kind of work. Needless to say, the restaurant can't afford to do that, because the lack of trade is affecting it too: so she's looking around right now, and not finding much available.
On the subject of declining tips, that seems to be a national problem. The New York Post reports:
Inflation might be turning Americans into grinches this holiday season, new data suggests.
In a survey of 1,000 consumers and 165 restaurant owners and operators across the US this month, just 43% of consumers are now tipping their servers 20% or more, a significant decline from 56% of customers last year. That’s according to a recent survey from restaurant technology company Popmenu, first reported by MarketWatch.
A separate survey from PlayUSA, an online gambling site, polled 1,006 people and found 17% of Americans are tipping less because of rising costs, while 60% of Americans said they wanted to ditch tipping altogether.
Restaurant owners across the Big Apple say the penny-pinching is real.
. . .
Matt Schulz, chief credit analyst at Lending Tree, an online loan marketplace, said that inflation has made it harder for Americans to give liberally.
“Rising prices have shrunk Americans’ financial margin for error to basically zero. When that happens, people need to cut back expenses to help make ends meet, and one of the easiest ways to do that is by tipping less,” Schulz said.
But he noted that being a lousy tipper has moral implications.
“A couple bucks here and there may not make too much difference in our own lives, but for men and women who rely on tips to survive, it is a really, really big deal when people tip less,” he said.
I'm also hearing from people I know who work at charities that contributions are down, particularly cash, and even thrift shops are getting less and less donations of acceptable quality. People seem to be hanging on to what they've got, rather than giving it away and buying new products - another sign of the economic times.
Finally, there appears to be a surge across the country in shoplifting of basic consumer products. People who can't afford to buy them are resorting to simply taking them. A friend working in retail says that personal hygiene items are particularly affected - deodorant, makeup, dental care, etc. Some appear to be on the list of organized crime rings, who have dozens of members stealing such products for resale on Amazon and other outlets. It's got so bad that in some cities, such supplies are put under lock and key rather than allowing customers to take what they want and put it in their carts or baskets.
When I put all those factors together, I don't think that the US consumer still has untapped savings, or is still able to buy what they need without too much effort. Rather, I think that many - perhaps most - US consumers are feeling the pinch, and are tightening their belts already in anticipation of things getting worse. This isn't nearly as rosy a picture as that Wall Street Journal article tried to present.
I don't think households have a "mountain of savings" at all - they have a "cellar of debt". It's filling up fast, and it's about to overflow.