I'm sure most readers are by now aware of the furore surrounding recent Balenciaga ad images, including showing a female child holding a strap attached to a "bondage bear". Note, too, the demonic-looking bear on the sideboard, the chalice-like vessel on the table, the actual bondage-type chains in the shape of jewelry on the black fabric roll, and the images on the wall behind the child. Click the image for a larger view.
I'm no Latin scholar, but I wanted to check that: so I looked up "Ba len ci aga" as a Latin phrase on Google Translate. Lo and behold, it does indeed mean "Do what you want"; and yes, that phrase does indeed express Aleister Crowley's teaching, part of his Thelema cult: "An it harm none, do what thou wilt". Satanism was, indeed (and still is) a major element of Thelema.
So . . . is that the true origin of the name "Balenciaga"? I find it a more than curious coincidence, to put it mildly. If so, that's a brand that needs to die out, IMHO. Christian readers, and others opposed to any form of Satanism and/or pedophilia, may wish to bear that in mind when it comes to spending their consumer dollars.