It seems that Charmin is developing an outsize toilet paper roll, so that users won't have to change it for up to a month.
However, as any cat owner will tell you, the feline species appears to take delight in unwinding a toilet paper roll.
I should think cats will find that monster roll absolutely irresistible. Their owners might have to spend the next couple of days in a hotel room, while a cleanup service de-TP's their entire home!
I suspect this is going to have unintended consequences . . .