I'm greatly amused by this article in the Washington Examiner.
Hillary Clinton has spent several times what Donald Trump has spent to air television ads in key states. That will likely continue; in a new count by Advertising Age, the Clinton campaign and its allied super PACs have booked $145.3 million in ad time between now and Election Day, to $4.4 million for Trump and his groups.
The disparity has terrified some Republican strategists who fear Trump is being drowned in a tidal wave of Clinton ads. But what if it doesn't really matter?
Take Ohio. Clinton and her allies have been pummeling Trump on TV there, spending many millions more than he has. Yet Trump has climbed in the polls while she has fallen; two recent surveys had Trump ahead by 3 and 5 points, respectively.
"She's got all these offices and staff and ads," one Ohio GOP operative said recently. "But if the election were held today, Trump would win Ohio."
In Florida, Clinton has been on a spending spree, yet the New York Times' Trip Gabriel recently noted that "the tens of millions in TV ads run by Mrs. Clinton and her allies in the state have failed to give her a noticeable advantage." In the RealClearPolitics average of Florida polls, Trump is up by 1 point.
Some Florida political veterans are already saying Clinton is throwing money away on television. "To date, the Clinton campaign has spent $22.3 million on television [in Florida]," Democratic Rep. Alcee Hastings said recently, according to an account in the Palm Beach Post. "You give [local Democrats] $22 million and I'll produce more votes for you than a damn television ad."
There's more at the link. Zero Hedge provided this graph of future advertising airtime bookings by the two campaigns.
My immediate reaction is that Donald Trump is playing the media like a master. He's got them so focused on him that everything he says or does is reported at once. Sure, it's usually reported very negatively; but does that matter? After all, "There's no such thing as bad publicity", as the saying goes - and bad or not, Mr. Trump is certainly getting an awful lot of publicity! There's also the factor that most of the public no longer believes or trusts the news media. Their bias is so obvious that many readers/listeners have simply stopped paying any attention to their claims. All they're hearing is "Trump... Trump... Trump" without bothering about the specifics of what's being alleged. That has to amount to tens, if not hundreds of millions of dollars in free publicity for Mr. Trump's campaign.
I find it supremely ironic that the ridiculously biased, left-leaning, Clinton-supporting news media are actually empowering and enabling the Trump campaign to spend vastly less than their opponents on publicity, yet still get much more of it - and much more effectively - than any other candidate. I bet Donald Trump is laughing all the way to the bank about that. He may even laugh all the way to the Oval Office.