It is to laugh . . .
Microsoft recently launched a major advertising campaign to promote Windows Vista. However, the advertisements themselves weren't exactly on-theme . . . some of them were created using Apple computers!
Flickr user LuisDS found that metadata on the creative copy of the “stereotyped PC user” and other photos appearing on Microsoft’s “I’m a PC” website revealed that they were produced using Macs running Adobe Creative Suite 3. One might expect that Microsoft would use Windows PCs running its own Microsoft Expression Studio software, which as the company advertises, “takes your creative possibilities to a new level.”
When LuisDS checked on the photos again this morning after publishing the metadata details on Flickr last night, he found that Microsoft has scrubbed the revealing details from the work, an effort that also resulted in the 272 KB photo ballooning to 852 KB.
Microsoft then issued a statement acknowledging that "agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both Macs and PC's".
If I were the marketing executive at Microsoft responsible for this project, I'd be updating my résumé - just in case . . .
Peter
1 comment:
Awwwww poor microsoft, sometimes you realy need to feel bad for them, but not this time.
As a windows and linux user, I can't realy comment on mac, but I have heard they have some of the best graphics programs out there.
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