I'm sure everyone's heard of product placement: the practice by firms of portraying their products in a film or TV show, as a form of advertising. Well, a Russian lady (?) has a contract for a unique form of product placement, according to MosNews.
A Russian porn star has been paid $500,000 for tattooing a World of Warcraft farm factory advertisement on her breasts.
The tattoo with the logo and url of MyMMOShop.com, a website selling World of Warcraft Gold goods, will decorate Anna Morgan’s breasts for two years, the company said in a press release.
Anna Morgan was born in the city of Zeya in Russia’s Far East, and at 19 has a natural DD breast size.
According to MyMMOShop.com’s expectations, she is likely to star in 50 to 100 movies per year. The target audience of the movies she appears in is very close to that of WoW Gold, and will burst the website's sales, the press release says.
I don't know about 'bursting' the website's sales: I suspect they meant 'boost', and the meaning was poorly translated from Russian. Still, there may be other 'bursting' aspects of this product placement! I also find it somehow appropriate that a fake online gaming environment, with little or no relation to the 'real world', is advertising in a medium also known for fakery, falsies and no relationship to the real world. Perhaps this is real product synergy, after all?
Peter
1 comment:
Shucks, the least you could have done is have a picture or two of the 'billboard'. Inquiring minds want to know!
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