I'm amused at the brouhaha over the allegedly "accidental" placement of a Starbucks coffee cup in a scene from the latest Game of Thrones episode.
Do you really believe that happened "accidentally"? Do you really think that cup happened to "just end up" in the final season of what may be the most popular HBO show ever, in absolutely plain sight - not hidden behind anything, or in a place where it might have been overlooked? Do you think that happened despite all the continuity staff's precautions, the most experienced crews in showbiz, and all the measures against things like that going wrong? I don't see it. In particular, if it was accidental, why have no heads rolled for so egregious an error? Surely those responsible would have been fired?
I'd love to know whether there was a large, unexpected payment from Starbucks to HBO before or after that "accident". Starbucks has received so much "free" publicity from it that the company could afford to pay for the world's most expensive advertisement, and still make a profit . . . The cup has already been digitally removed, but not before Starbucks got the benefit of all that publicity.
"Accident", my fundamental jujube!
EDITED TO ADD: Aesop disagrees with my perspective, speaking from his own (hilarious) experience. For example:
I might even know of an incident where a raccoon tail was shoved up the nostril of a moose head on set, and no one noticed until they'd moved on, and saw it in the background of several shots during dailies the next day, and it was too late to re-shoot the scene, so it's in the final cut, but I ain't saying anything more about it. Maybe the moose snorted a raccoon.
Y'know, I'd pay to see that . . .