I'm still shaking my head in disbelief after reading Disney's new prices for a visit to its Disneyland resort.
Starting Sunday, a one-day, one-park ticket for Disneyland or California Adventure park rises to $104 from $97 for low-demand days, such as weekdays in May. That is a 7.2% increase. Meanwhile, the consumer price index for the 12-month period ended in November rose 2.2%.
A ticket for regular-demand days will rise to $129 from $117, a 10.3% increase. The price of a ticket on peak-demand days will rise to $149 from $135, a 10.4% increase.
For annual passes, the least-expensive Southern California Select Pass, which blocks out all weekends, most of the summer months as well as a big part of the fall and winter holidays, will cost $399, up from $369, or 8.1% more.
. . .
For the Deluxe Pass, which includes admission to both parks on select days, customers pay $799, up from $729, a 9.6% increase.
For the most expensive pass, the Premier Pass, which includes parking, access to both parks and no block-out days, the price rose to $1,949 from $1,579, a 23.4% increase.
There's more at the link.
As Entertainment Weekly pointed out, "for a family of four going to Disneyland on a popular day, that’s $621 before you’ve even walked through the gates". Does Disney perhaps think its customers are made of gold, or have dollar trees growing in their back yards? At these prices, only relatively wealthy customers will be able to afford entrance. That's fine for Disney, but not so fine for the millions of kids from less wealthy families who'll be shut out.
$621 is more - sometimes a lot more - than the monthly food budget for many families! Oh, well . . . I don't suppose that matters to corporate executives. They'd rather ignore most of the people whom Walt Disney founded his corporation to entertain, and focus on the fatter cats. The (Mickey) mice no longer count.