I'm sure readers have seen slow-motion footage of objects being shattered by bullets or pellets. There are a number of them on YouTube. An advertising agency decided to use them as inspiration. It filmed a BMW M5 emerging from a pipe, as if it were a bullet fired from a gun barrel, and shattering various objects positioned ahead of it. It's a lot of fun. I recommend watching it in full-screen mode.
Very creative! Kudos to whoever came up with the idea.