It just goes to show: if you can't manage your business efficiently, others will find a way to buypass it (and you) entirely.
A student travelling from Newcastle to London found an ingenious way of avoiding shelling out for a pricey train ticket - by flying to his destination via Spain.
Bargain hunter Joe Furness found the cheapest one way ticket to the capital, searching the night before his trip, was £78.50, and so decided to look for alternative - and cheaper - options.
The 21-year-old scoured the internet and found he could fly to London via the sunny Spanish island of Menorca for a bargain £26.99.
Upon arriving in the Mediterranean, the commuter had 12 hours to explore the island and headed straight a beach, which he had “all to himself”, in a budget hire car to enjoy the sunshine.
“Basically, you can have a night on a Spanish island, hire a car, have a cocktail on the beach, fly back to London and still have £40 left over,” he explained.
He documented the journey and posted the video on his Wandering Joe YouTube page to “show how ridiculous the UK train fares are”.
There's more at the link.
I've learned to do this myself - and not just when it comes to travel, either. I routinely comparison-shop over the Internet. For a lot of things, I find I can get significantly better prices online than local stores want to charge me, even including shipping costs. I accept that brick-and-mortar stores have higher overheads, and because I want them to be around when I need them, I shop at them for many of my needs: but I refuse to be ripped off for fifty to a hundred per cent more than I can pay online for the same goods! If they do that, sorry . . . they've lost my business, and I'm unlikely to give them a second chance.
(I'd like to know how large a part that's played in Sears' current financial woes. I found it consistently overpriced, with staff who didn't know what they were trying to sell, and stores that were dirty, poorly stocked and awkwardly laid out, making it hard to find what I wanted. I stopped shopping there some years ago. From what I hear, it hasn't improved, so I have no incentive to go back there. Another example is car dealerships, particularly used cars. It's sometimes cheaper to fly across country to buy a car, then drive back, rather than patronize local dealers.)
At any rate, kudos to Mr. Furness for finding an inventive and fun way to get around high rail fares. I hope the railway companies will learn from his tale . . . but I suspect they won't.