Sunday, June 20, 2010

Liquid Mountaineering???

The makers of Hi-Tec sports shoes decided to create an advertising campaign around a non-existent sport, which they proceeded to invent. The advertisement aroused so much amusement and comment that they were forced to produce a 'making of' video, showing how they'd done it. Here's the advertisement, followed by the 'making of' feature.

It's certainly different! Well done to the creative minds who thought it up.



Old NFO said...

Pretty good idea, and it's nice to see the creativeness behind the commercial!

Anonymous said...

Funny! I totally believed it when I saw the video weeks ago!


Anonymous said...

This is the sort of ad I don't mind watching.


Jenny said...

hunh... now I'm curious about the people who "got five steps."

Fun commercial. :)