I had to laugh at this headline at the Babylon Bee.
It stems from a controversy over Dove's hiring of a Black Lives Matter activist as a self-proclaimed "Dove ambassador" helping to promote "fat liberation".
Beauty giant Dove is facing a Bud Light-style boycott for partnering with controversial Black Lives Matter activist Zyanha Bryant, who was previously accused of getting a white student expelled over “misheard” comments.
. . .
It is just the latest backlash against controversial partnerships by big companies, most notably Bud Light, which has suffered a huge financial hit after teaming up with transgender activist Dylan Mulvaney.
Bryant, a student activist at the University of Virginia, had accused [Morgan] Bettinger of referring to BLM protesters as “good speed bumps” in the summer of 2020 — only to later admit she likely “misheard” her.
She campaigned to get the white student suspended from campus, and Bettinger’s record shows she faced disciplinary actions for her comments, which she fears may hinder her ability to get into law school.
Greg Price, the communications director for the State Freedom Caucus Network, said the decision to ignore that controversy and pick Bryant as an ambassador “is what actual privilege in America looks like.”
“BLM activist completely ruined the life of an innocent white girl with a false accusation of racism and gets a brand deal with Dove while Morgan Bettinger was kicked out of school and now needs medication in order to sleep.”
There's more at the link.
In a brilliant parody report, the Babylon Bee responded:
"This is the new depiction of Dove beauty," said Unilever marketing executive Marsha Rainwater. "Who wants to look at majestic, graceful doves and thin, statuesque women when you can buy products with fat manatees that have morbidly obese spokesmodels endorsing them? Our thoughts exactly."
The company made headlines last week when it announced it was partnering with 400-pound Black Lives Matter activist Zyahna Bryant to portray a more inclusive stance on body image. "It helps score us some ‘woke points,'" explained Rainwater. "Plus, we had a ton of excess food left over from a company banquet that we needed to clear out, so having an enormous, insatiable beast roaming the halls is beneficial in other ways, too. It's a win-win!"
Again, more at the link.
The satirists at the Babylon Bee frequently enliven my day with their snide remarks about the fatuous stupidity that so often surrounds our society. More power to them!
(I bet my friend and bestselling author Larry Correia is laughing too!)
Peter
8 comments:
Hooooon
Meh. Manatees are actually kind of cute for aquatic mammals, and that general body shape is quite typical in that ecological niche. Since when are they acceptable targets for this kind of thing...?
Fat acceptance is just another way of saying skinny envy. It's obese, unattractive landwhales like this wanting to lower the bar - literally and figuratively in this case.
The Babylon Bee has become my favorite comedians. Most consistently funny stuff I see.
More seriously, going for a spokes-manatee instead of "majestic, graceful, thin, statuesque women" is good for business. After all being huge and round means more skin area than thin, and more skin are means more soap to sell.
Have companies forgotten the point of advertising? It's to get people to look at an ad and think "If I buy this soap/beer/car, I'll be like the people in this ad." That's why a successful Bud Light ad campaign doesn't feature Dylan Mulvaney; it shows Regular Guys watching football and laughing with other Regular Guys. A BMW commercial features well-dressed and affluent people, a Ford F150 commercial shows tough-looking men in jeans and cowboy hats, etc. These people need to go back to Marketing 101 class.
Manatees are cute and harmless and of the correct dimensions for their species.
Zyanha Bryant and her ilk, not so much.
When I saw her, I thought "She's digging her grave with a knife and fork".
Phil B
Yup, you should forward that to Larry Corriga. STAT!
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