Today's award goes to a property developer in China.
China's property developers are so desperate to sell new apartments that they are offering ridiculous gimmicks and fat incentives. In one case, a developer in the city of Nanning offered 1000 live chickens to people who turned up at an opening.
But in the event there were more people than chickens, but not more buyers, as locals moved in to get a free meal: "Mayhem ensued when the developer let the chickens loose and eager locals scrambled to grab as many as possible," reports the Financial Times.
"Within 15 minutes all that was left of the promotion were piles of chicken feathers and a few lost shoes."
There's more at the link.
I guess that's what happens when you use a rooster for a booster . . .