You might call it a sporting proposition all round! Fox Sports reports:
A Greek soccer team has found a novel way to drum up money in these tough economic times: by going right to the oldest profession.
Voukefalas, a minor-league club from Larissa, have signed a shirt sponsorship deal with a local brothel.
"When we announced to the players that our sponsor would be a brothel, they wanted to know about bonuses," the club's president Giannis Batziolas told local radio station NovaSport FM. "The proposal was made strictly for economic reasons. As soon as the offer was made, we couldn't turn it down."
There's more at the link.
Would this be a prime example of market penetration?