I'm laughing at an advertising wrangle between Audi and BMW that's being played out on California billboards at the moment.
Audi fired the first shot:
BMW responded:
Audi countered:
Since I'm not in the market for either car, I can afford to laugh at the shenanigans. Audi's also produced this anything-but-tongue-in-cheek video advertisement, showing their car driving through a certain Italian town famous for - how shall I put it? - bright red sports cars.
Fun stuff!
Peter
3 comments:
I dare say history will look more fondly on the Ferraris than it will on the Audi R8. Granted, it is quite a performer, but it isn't much too look at.
Jim
Agree with Reflectoscope, but it's fun to watch :-)
Audi (a subsidiary of VWAG) has had some pretty good ad campaigns over the years. I sold their cars for about a year and a half, and thoroughly enjoyed driving them, even though I could never afford one. :) At the time, VWAG was using Chiat-Day advertising, who gained fame in a big way with the advert series for Apple's iMac in 1997.
I don't know if I still have the poster, but I had one on my wall for quite a while of the three Audi R8's (the REAL R8 LeMans car) running down a road in LeMans, with a tag line about their completing the 24 Hours in 1-2-3. I believe it was 2000...
I'm glad to be done with the auto business, but there are moments that I miss the opportunities it presented me. The 1972 Jag XKe was one of those opportunities. :)
Thanks for some memories.
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