Tuesday, March 16, 2010

A neat trick, and a very clever advertisement

I'm sure we all know the trick performed by some stage 'magicians', where they jerk a tablecloth out from beneath a setting of crockery, cutlery and glassware without breaking anything. Well, BMW decided to take a leaf from the performers' book in its advertisement for its new S1000RR motorcycle. Here it is.

They must have had a lot of fun making that advert . . . but I can't help wondering how many table settings were shattered beyond repair until they got it right! Judging by the exuberance of the assistants at the end, they were mightily relieved that they didn't have to set it up all over again for the umpteenth time!


1 comment:

Anonymous said...

Now that is an ad I don't mind watching!


w/v: grate. Close enough!