The cultural complications of the Internet

We tend to regard the Internet as something that brings the world together. Major service providers such as Google offer their software and packages all over the globe, and doubtless expect them to be useful to all. However, there are sometimes unexpected complications - as Google has just found out.

When Google Earth added historical maps of Japan to its online collection last year, the search giant didn't expect a backlash. The finely detailed woodblock prints have been around for centuries, they were already posted on another Web site, and a historical map of Tokyo put up in 2006 hadn't caused any problems.

But Google failed to judge how its offering would be received, as it has often done in Japan. The company is now facing inquiries from the Justice Ministry and angry accusations of prejudice because its maps detailed the locations of former low-caste communities.

The maps date back to the country's feudal era, when shoguns ruled and a strict caste system was in place. At the bottom of the hierarchy were a class called the "burakumin," ethnically identical to other Japanese but forced to live in isolation because they did jobs associated with death, such as working with leather, butchering animals and digging graves.

Castes have long since been abolished, and the old buraku villages have largely faded away or been swallowed by Japan's sprawling metropolises. Today, rights groups say the descendants of burakumin make up about 3 million of the country's 127 million people.

But they still face prejudice, based almost entirely on where they live or their ancestors lived. Moving is little help, because employers or parents of potential spouses can hire agencies to check for buraku ancestry through Japan's elaborate family records, which can span back over a hundred years.

An employee at a large, well-known Japanese company, who works in personnel and has direct knowledge of its hiring practices, said the company actively screens out burakumin job seekers.

"If we suspect that an applicant is a burakumin, we always do a background check to find out," she said. She agreed to discuss the practice only on condition that neither she nor her company be identified.

Lists of "dirty" addresses circulate on Internet bulletin boards. Some surveys have shown that such neighborhoods have lower property values than surrounding areas, and residents have been the target of racial taunts and graffiti. But the modern locations of the old villages are largely unknown to the general public, and many burakumin prefer it that way.

Google Earth's maps pinpointed several such areas. One village in Tokyo was clearly labeled "eta," a now strongly derogatory word for burakumin that literally means "filthy mass." A single click showed the streets and buildings that are currently in the same area.

Google posted the maps as one of many "layers" available via its mapping software, each of which can be easily matched up with modern satellite imagery. The company provided no explanation or historical context, as is common practice in Japan. Its basic stance is that its actions are acceptable because they are legal, one that has angered burakumin leaders.

"If there is an incident because of these maps, and Google is just going to say 'it's not our fault' or 'it's down to the user,' then we have no choice but to conclude that Google's system itself is a form of prejudice," said Toru Matsuoka, a member of Japan's upper house of parliament.

Asked about its stance on the issue, Google responded with a formal statement that "we deeply care about human rights and have no intention to violate them."

Google spokesman Yoshito Funabashi points out that the company doesn't own the maps in question, it simply provides them to users. Critics argue they come packaged in its software, and the distinction is not immediately clear.

There's a lot more at the link. It makes very interesting reading. I'm also aware of other areas of the world with strong cultural taboos, which would forbid publishing the location (or pictures) of sacred or traditional sites. This might be something that crumbles under the onslaught of technology, but it might also lead to a real backlash against companies providing such a service.

Peter