It seems so, judging by the efforts made by producers to sell their products. First, Philips are trying to cash in on the 'green' movement with an environmentally-styled game to sell their shaving and trimming products to men.
If you want to play it, click here to get started. I won't be buying their products, but it's not a bad idea.
Then, Wilkinson Sword has a few commercials for ladies' razors and trimmers that are . . . well . . . different! Here are some of them.
Clearly, all those years I was wearing a beard, I didn't know what I was missing . . .