Monday, August 16, 2010

Ever heard of a MAMIL?


I hadn't, until I read this BBC report. It's about Britain rather than the USA, but I've seen similar things here. It made me smile.

Every weekend, across the nation's rolling countryside, watch out for the MAMIL's: Middle-Aged Men In Lycra [better known in the US as Spandex].

And ladies, if you have a man at home taking an unusual interest in how you shave your legs, you may have a Mamil in the making too.

Research conducted by the retail analyst Mintel suggests there has been a surge in the number of middle-aged men choosing to get on two wheels.

Given the number of men aged 35-44 who are buying fancy-pants road racing machines, is this a 21st Century mid-life crisis? Has the silence of skinny tyres and carbon fibre framesets replaced the thunderous noise of motorbikes?

Back in the day, when some men with a bit of disposable income reached a certain age, they did some strange things. The grind of the office and home life convinced some that the answer to an expanding midriff lay in a pair of designer jeans and a flashy but cheap Japanese sports car. Teenage daughters ran away screaming. Sons were deprived of the role models seen in adverts for shaving products.

Gents, our womenfolk were right all along. It wasn't a good look. And did it do anything for the beer belly?

But then came a confluence of coincidences that gave a man an option other than looking like a gigolo cruising Italy's glitzy Lake Como.

The past three years have seen the rise of the uber-techno, super-flashy, full-carbon fibre, bobby-dazzler road bike. The market for these bikes has expanded faster than a 45-year-old's waistline, partly thanks to the success of the British cycling stars at the Beijing Olympics. Marketing departments have produced smart advertising messages that encourage a bit of freedom, elite performance and memories of teenage derring-do.

And the result can be seen on Saturday and Sunday mornings as middle-aged blokes polish the rear derailleur, lower the mirrored shades and pedal into the hills. Every couple of weeks, you'll see a girth of Mamils gathering to race a "Sportive", a form of amateur competing that has taken the British cycling world by storm.

While the serious, younger riders are busy getting into the zone of elite competition, we're comparing the latest GPS route-finding cycle computer and pretending that we know how to stretch.

We hit the first hill and suddenly we're a puffing, panting, heaving mass of sweaty humanity that is well past its sell-by-date. Sounds humiliating? I've never had so much fun in my life - and there are also some unintended benefits of being the older rider.

First, there's the no-questions-asked fan club. My kids, on the promise of an ice cream, will cheer me over the top of any climb. They're still young enough to think I'm Superman - and you don't get that kind of pick-me-up on the golf course.

Even better is the Mamil's solution to saddle sores. A teenage shop assistant in a too-posh-to-pedal London shop tried to sell me some balm for £30. What's the point of that, I asked. I've got loads of unused nappy [diaper] rash cream at home. He thought I was terminally uncool. I know better son, learn from your elders.

. . .

I conclude with a message from my own Mrs Mamil to other cycling widows. She's discovered a precise form of retaliation. If your portly husband buys another stupid fluorescent jersey, buy yourself another pair of shoes.

That way, at least one of you can look good.


There's more at the link.

I may be middle-aged, but I'll be damned if you're going to find me wearing lycra. Uh-uh. No way, José. Ain't gonna happen.

(Besides, She Who Must Be Obeyed already has enough reasons to laugh at me. No point in giving her another one!)



Peter

3 comments:

SiGraybeard said...

When I first started riding "seriously", back in 1994, it was for the reason a lot of "MAMILs" do: my knees couldn't take running. Back then, I vowed to never be seen in Lycra. But the reason they wear it is that Lycra is extremely well suited to the task of cycling and I started wearing Lycra shorts, but only under other clothing.

Then something happened - the Florida summer sun, which will melt your aluminum bicycle out from under you. Eventually, you get so close to dying of heat stroke that your pride takes a back seat and you take off the outer layers, just to get that extra degree or two cooler. In my case, I started wearing it when I stopped caring what other people think.

Oh, and Mrs. Graybeard cycles with me and knows all about the costs. She would never laugh at me for wearing Lycra. At least, not publicly.

Anonymous said...

I don't see much Lycra around here, but I did have my first live sighting of denim meggings this morning (that's leggings for guys). It . . . was not pretty, even on a kid who makes a beanpole look like Ahnold.
So much for the future of western civilization. . .
LittleRed1

Sendarius said...

Everybody laughs at the Lycra wearers - apparently thinking they wear it because of how they believe it makes them LOOK GOOD.

Take it from somone who has hit the road more than once after some idiot driver behaviour - Lycra saves skin. Given that benefit, I don't CARE how it looks, I will wear it anyway.