Monday, August 16, 2010

The US is winning in the British beer wars


I'm amused to read that US microbreweries are giving their British equivalents more than a run for their money. Global Post reports:

It’s not easy to hear conversations over the clinking of glasses and raucous banter that fills the hangar-like London venue of the Great British Beer Festival, but this year among the thousands gathered to toast their beloved warm beers, there is talk of heresy.

The Great British Beer Festival is exactly what its name implies. It’s a festival, it’s great, there’s beer — enough of the stuff to soak an entire city — and it’s a proud celebration of brewing traditions that no one else upholds quite like the British.

Except, it seems, the Americans.

For lurking like sediment in an empty barrel is the controversial claim that American craft brewers, in their enthusiastic efforts to recreate the traditional bitters, porters, stouts, milds and golden ales of England, Scotland and Wales, are actually now bettering them.

And British drinkers can’t get enough. Midway through the five-day festival, most of the 80 American draft beers on sale (the largest collection of U.S. beers ever assembled anywhere in the world, the organizers claim), had run out. Bottled beers were selling just as quickly.

. . .

Sales of beers from both sides of the Atlantic are welcomed by the Campaign for Real Ales, or CAMRA, the festival organizers, which stages the event as the yearly centerpiece to its long-running battle to preserve artisanal brewing methods under threat from industrial giants.

With more than 60,000 visitors, the event is a runaway success, giving CAMRA a platform to drive home its serious messages about British pub closures and beer taxation, as well as some headline-grabbing pseudo-science about how “switching to beer can help you lose weight.”

This year, to celebrate the ascension of U.S. beers, there’s also a new prize for best American cask ale. The inaugural winner of the Michael Jackson award (named after a British beer aficionado, not you-know-who) is Smuttynose Big A IPA, from Portsmouth, N.H.

Says Garrett, who volunteers to work at the festival but earns his beer money as a civil servant, said Smuttynose boasts the “big flavors,” which are partly behind the popularity of the American brews and, with a 9.7-percent alcohol by volume (ABV), is typically potent.

“The reason people love the American beers is they’ve taken the British brewing traditions and made them their own," Garrett said. "You often hear phrases like ‘pushing the envelope’ and I suppose that’s what they’ve done. They have used more of everything to ramp up the flavor. There’s no subtlety — they go for very big beers.”

. . .

The British brewing industry can, however, probably rest easy for the time being. While U.S. craft ales such as Boston’s Samuel Adams and California’s Sierra Nevada have made headway into the potentially-lucrative U.K. market, the high cost of importing is likely to remain a barrier for most, as are the CAMRA naysayers.

“We can’t really expand the international beer section at the festival any further without treading on a few toes,” Garrett said. “It will remain the British Beer festival, but we just want people to know that American beer is better than Budweiser.”

With that, he proffered a bottle of Smuttynose recovered from a hidden stash behind the bar, a brew he describes as “very balanced and deceptively drinkable,” adding, with a wry smile, “I wouldn’t recommend more than one bottle, mind you.”


There's more at the link.

I enjoy beer in relatively small quantities, and there are several brews I favor; but I'd dearly love the opportunity to visit a festival like that, to sample beers from all over the world. I enjoy finding a new microbrewery pub that serves 'samplers' - a tray of small glasses containing a couple of ounces of each of its beers - to savor and enjoy in good company over the course of an hour or two. To do that on a Festival scale should be fun!

Peter

2 comments:

Tam said...

"While U.S. craft ales such as Boston’s Samuel Adams and California’s Sierra Nevada..."

I'd hardly use those as examples. They're about as "craft-brewed" as Bass.

But the fact is that American microbreweries like Stone and Three Floyds are making some of the best ales in the world.

The days of "American Beer = Budweiser" are two decades in the past.

kellybrook said...

Earning money online never been this easy and transparent. You would find great tips on how to make that dream amount every month. So go ahead and click here for more details and open floodgates to your online income. All the best.