It seems that Volkswagen's China subsidiary wanted to involve Chinese motorists in developing its (and their) vision of what future cars should be like. Agency Weareflink developed an innovative advertising campaign to engage them, ranging from cardboard cutouts, to concept cars, to TV advertisements. It comments:
"The People's Car Project" campaign takes the company's name at face value and invites the people of China to design their own car by spreading and discussing their ideas on a variety of platforms.
Here's one of the TV advertisements produced for the campaign.
I find it fascinating to watch how the vehicle 'morphs' from one state or type of car to another. It definitely catches the imagination! Kudos to the agency and VW for their hard work.