Sunday, August 19, 2012

That's all very well . . . but what's the point?

According to Volvo, this stunt was intended "to demonstrate the precision and control of the new Volvo FH Series" trucks.  Perhaps it was, but I don't see anything that would illustrate those attributes to a potential truck buyer.  In fact, I don't see the point of this exercise at all!  Can anyone enlighten me?

Seems like a pointless risk to life and limb, if you ask me . . . or am I simply not getting it?



KurtP said...

I don't see that impressing any fleet owner.

All that does really is show how good the drivers are.

Chasing Freedom said...

I agree with Kurt. I see it rather as a testament to the skills of the drivers and the tightrope walker more so than the vehicles.

Erik said...

The point is to create a viral video, and get lots of attention. So far it's gotten more than 1.5 million views in three days, which is pretty good exposure.

As to showing off the cars handling, it really doesn't at all. All it prooves is that Volvos can drive in a straight line and aren't totally useless trucks.
But showing off the performance isn't the point, getting lots of attention is.

Joe Allen said...

"Seems like a pointless risk to life and limb, if you ask me"

I know! I still can't believe people will fly in piston powered helicopters!

Seriously though, editing and long camera lenses made it look a lot closer than it was. Not terribly more dangerous than the average Cirque Du So'lame performance. That said, that girl is amazingly talented.

Home on the Range said...

talented girl, talented drivers, your basic vehicle.

Marketing ploy for the attention. It worked apparently, but it just opens the door for other such "ads" where someone will eventially get killed.

The Great and Powerful Oz said...

Why did they dub in the sound of a turbine winding up when starting a R44?

Mark said...

As a former driver (albeit for only about a year-and-change) Volvo has my vote for the BEST truck I ever drove out of Freightliner's, Kenworth's, and the Volvo's. The best as far as I am concerned.