Yesterday I posted a video clip of a VW Beetle that had been sawn in half, lengthways. I knew nothing more about it than what was shown in the clip.
Reader Herohog did a bit of research, and posted his results in a comment to that post. I followed his link, and found this video clip showing where the whole thing started. Looks like it was a viral marketing stunt for a Brazilian bank - but a very well done one.
A tip o' the hat to Herohog for finding out where this all began.