Today's award goes to a group of animal rights activists in Beijing, China.
Thousands of snakes released into the wild by animal rights campaigners in the Chinese capital Beijing have been slaughtered by terrified villagers who were invaded by the serpents.
The reptiles had been rescued from food markets in the city where they would have been skinned, chopped and put in cooking pots.
But instead of a long life in the wild, most of the beasts were beaten to death by terrified villagers around the city suburbs after being released from their cages.
"They were everywhere. Instead of releasing one or two at a time, the fools let them go all in one place," said one villager.
Not the most successful release operation, was it?