Earlier this week I reported on a post over at Walls Of The City, investigating whether a number of online ammunition retailers were, in fact, one and the same company, masquerading under different names in order to ostensibly compete with one another, and get around search engine optimization restrictions.
It appears Linoge was quite right to be suspicious - in fact, there are six, not four companies involved! In a follow-up post today, he provides more evidence.
It turns out we were right – Lucky Gunner, Ammo.net, BulkAmmo.com, AmmoforSale.com, GunsForSale.com, and Military Ballistic Industries (the brand of bulk reloaded ammunition Lucky Gunner sells) are, in fact and truth, the same exact limited liability company.
. . .
... I do not mind any of these companies being “drop shippers” – in truth, being an industrial engineer, the concept of drop shipping appeals to me greatly on a variety of levels. As I tried to explain in the previous post, my bone of contention with Lucky Gunner is that they operate multiple, separate, disjoint storefronts as if they were competitors, and do not make the fact that they are all the same company publicly known anywhere – I, personally, find this to be rather misleading, manipulative, and deceptive.
There's more at the link, including corporate filing information from the State of Tennessee bearing out the common identity of all these companies.
I agree with Linoge. Such conduct is indeed 'misleading, manipulative and deceptive' - at least in my book. For that reason, I won't be doing business with any of the companies mentioned above. I'd like to suggest to my readers that they carefully consider whether they want to reward such business practices with their hard-earned dollars.